Augmented reality novel : a new perspective for litterature

I talk a lot about augmented reality in this blog, because I think it's one of the most promising technology in marketing but at a larger scale, in DTP. It's a totally virgin landscape where everything has to be invented.  Martin Kovakovsky, a designer from Switzerland, gives us a nice overview of the possibilities of such a technology. When you talk about Augmented Reality, you think about magazines, ads, catalogs, brochures... But never about a good old novel.

Take a look at this video… I find this totally amazing !