A new market study from Companies & Market estimates that web-to-print will represent around 2017 an overall market of $869 million, with an annual 15% growth.
I find this study really interesting as :
- it confirms a previous study released last year by GIA
- it breaks former estimations done by Infotrends in 2009 : only 3 years ago, Infotrends estimated w2p market at... $200 millions, with "only" 7.5% growth per year.
This new study confirms the importance of web-to-print as a major trend in printing industry. What's new in this study is the increasing interest for w2p in Asia-Pacific area.
I'ld add that, in my own opinion, South and Latin America should be the next place to be, especially in Brazil.