Entreprise Marketing Management is a major trend in our industry, at the conjunction of Brand Management, Marketing Asset Management and Marketing Resource Management.
EMM is focused on helping customers deal with brand consistency, localization in a "glocal" configuration, marketing automation and better reactivity…
ContentServ is a german editor specialized in EMM. I talked about this company frequently in my blog as I feel they have the right product for such a market.
In the following video clip, Armin Dressler, CTO at ContentServ, explain some of the most recent features of his product :
- marketing campaign manager, featuring a nice calendar connected to the PIM, enabling targeting, collaboration and budget management
- campaign analytics, for a detailed feedback on your multichannel campaigns
- flatplan manager for catalogs